Everyone else couldn't access the new version until the public beta release in March 2013. In 2012, the beta version of Universal Analytics became available to large businesses and premium users of G Suite. Google Analytics 3 ushered in the age of Universal Analytics in three stages. The first rollout of GA2 also included the ability to track transactions on eCommerce pages. It introduced the use of synchronous code and asynchronous code, which came out later in 2009.Ĭlassic GA2 focused on improving performance, data collection accuracy, and fixing dependency errors. Google Analytics 2, also referred to as "Classic Google Analytics," is an iterative update to the old version that came out in 2007. This enabled bloggers, solo marketers, and small businesses to leverage the power of data to improve user experience. Google acquired Urchin with the goal of democratizing valuable traffic analytics to website owners of all sizes. Google Analytics 1 is a revamped version of a web statistics analysis software called "Urchin."ĭuring Urchin's acquisition in March 2005, the new product was called "Google Urchin." This quickly led to the launch of the first version of Google Analytics in November 2005. Here's a quick recap of Google Analytics versions over the years. In this chapter, we take a deep dive into what Google Analytics 4 is all about. It also comes with a variety of new features that enhance the platform's metrics tracking for both paid and non-paid channels. GA4 reinvents data collection to suit the modern, privacy-conscious internet. While the new Google Analytics 4 is set to come out this July 2023, marketers, businesses, and individual website owners can freely upgrade to the new version today.
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